0049 2161 680 411 stefanie.ludwig@newellco.com

What do you actually use an advertising sponge for?

Sponges offer versatile application possibilities and are attractive promotional articles at the same time -
surprising, functional & sustainable!

What is a SPONTEX promotion sponge?

The typical sponge-material, which you might know from the retail, and which is produced in our own, European factories, is made of high-quality cellulose, so from renewable plant fibres. In dry condition we compress this raw-material and cut or stamp out different shapes. The compressed sponges can not only be printed-on but - in comparison to the merchantable goods - they can also be shipped and stored very space-saving.

On contact with water, the natural fibres absorb for about 20-times their own weight within just a few seconds and become usable sponges for many purposes. Don’t only use them as cleaning sponges for different parts and surfaces but also within industrial applications e.g., for absorbing of liquids, applying, or spreading of different substances.

Furthermore, the viscose sponges are well-established in the healthcare- and wellness - sector and are very popular as bath- and cosmetic sponges because they are soft, proven skin-friendly and hygienic because they are machine-washable up to 95°C.

SPONTEX POP-UP - sponges used as advertising articles

surprising, functional, sustainable

In addition to the high usefulness and surprising swelling-up effect, which is an impressive symbol of growth and dynamics, the SPONTEX pop-up-sponges offer different, individual design options to become attractive and convincing promotional items at the same time which are sustainable in several ways. Within a large brand marketing-campaign, as promotional gift, add-on, mailing booster or as promotionally effective extra benefit to your own products: hardly any other advertising medium is as versatile as our pop-up sponge.

All benefits of Spontex advertising pop-up sponges at one glance:


: A promotion - popup sponge is as functional as every retail cellulose sponge, but it is delivered in compressed condition and only needs little space during transport or in the warehouse. This saves cost and has even one more added-value: the swelling-up effect before usage is surprising and unique!


Viscose advertising sponges have an extraordinary absorbency- and retention - capacity and are therefore perfectly suitable for absorbing surplus liquid, as well as for cleaning and wiping of almost all surfaces and parts. With imprint, they are washable up to 60°C, without imprint even up to 95°C in the washing machine or dishwasher and can therefore be re-used freshly again for a very long time.


Our compressed sponges are made in the EU, so short transport distances and the low freight- and storage volume save energy and protect the environment. The high quality of the renewable and very resistant plant fibres guarantees a long lifetime, and the sponges are 100 % biologically degradable.


We can produce the pop-up-sponge in almost any shape or size as per your individual ideas. We realize your personalized imprint with logos, using instructions or promotional texts - directly on the product. Furthermore, we offer different packaging solutions for even more creativity. Combined with the sympathetic swelling-up effect the sponges are then not only practical helpers in many parts of daily life, but also communicate your advertising statement in different ways and for a long time.